Critic's Pick: New York Magazine

New York Magazine

"The eight-room, warmly lit, neutral-toned space, with chic, somewhat-industrial-looking light fixtures, houses nine practitioners—from a massage therapist to a Pilates instructor to a nutrition counselor—all with the same mantra as Rubin: By limiting the number of clients you take on, you're able to fully engage with the client, and provide them with the best possible quality of service." >> READ MORE at

Be Beautiful: Carry your Body the Italian Way

i-Italy, July 23, 2012

"Italian pilates instructor Flavia Bruni is inspired in her work by the sensuality of her native country where art, flavors, and beauty pervade everyday life. She has designed programs that help women develop fit and healthy bodies that move with the natural elegance of stars like Sophia Loren." >> READ MORE at

Best of New York 2012: Pilates for Women

New York Magazine

"It's all Pilates instructors' duty to leave you with burning thighs and aching abs. Flavia Bruni, however, goes beyond that call, empowering her clients with a new je ne sais quoi in the way they carry themselves (from $105 for a private session) and employing mat work and the Reformer. " >> READ MORE at

2012 Alternative Medicine and Overall Wellness Favorite Finds

Norma Knows New York City, January, 2012

"A natural approach to medical and preventative healthcare is on the rise…Especially in the "city that never sleeps." Holistic therapies such as acupuncture and reflexology are a sampling of what is being offered to balance the mind, body and spirit...From Reiki to Facials to Pilates and Physical Therapy… [Ethos Collective Wellness is] a wellness bunker one-stop shop! >> READ MORE at

Should Facials Cause Breakouts? Our Expert Panel Squeezes Out the Truth

Well and Good NYC, Thursday, July 7, 2011

"If you get a facial and your skin breaks out the next day, it's easy to blame the facialist for flubbing your just-exfoliated gorgeousness. (And investment.) But it may not be her fault. Just what makes skin breakout after a facial treatment—and who's to blame?…" >> READ MORE at

Warrior Won

Vital Juice, July 11, 2011

"…Ethos Collective Wellness, the new brainchild of Vital Juice favorite Elena Rubin, just opened a wellness bunker--er, center--assembling the city's top practitioners. It's a one-stop shop for a complete wellness makeover." >> READ MORE at

Ethos Wellness Warriors

Vital Juice, July 11, 2011

"Meet the Team..." >>

Inspiration: Does Dairy Cause Break-Outs?

bubblechild, July 12, 2011

"I had the absolute pleasure of getting a facial from Elena Rubin (creator of Elena Rubin Skincare, and holistic medical professional), and she noted that while my skin looked pretty good, it did have some breaking out on my chin. As I did mention that I had food sensitivities before entering the room, she remarked how, 'You know, many of my clients who eat [too much] dairy break out there'…" >> READ MORE at