About Ethos

A magazine asked Elena for her favorite wellness spot in NYC.

"It doesn't exist," she said. "I know great practitioners, but they are spread out across New York City. Sometimes they come to my house; sometimes I go to their space. It's not ideal. But they are worth the trek: the results are that good."

As life happens, Elena got busier with her thriving skin care practice. And it became harder and harder to schedule her favorite wellness practitioners. She decided she needed to make her life more convenient - not just for herself but for others, too.

She turned to her husband Brett Rubin: an architect by training and experienced real estate developer known for his design aesthetic. Together, the young couple created Ethos Collective Wellness.

Ethos' serene vibe and muted tones places independent practitioners front and center. Each is a rising master, with passion and expertise to spare. The Soho space reflects Brett's and Elena's vision: to provide a haven in NYC for healing, wellness, and internal peace.

Welcome to Ethos: Space to Evolve. We can't wait to meet you.